 |
| |
Access
Rating Online
|
| |
Reach
Rate
|
| |
Stickiness
|
| |
Loyalty
|
| |
Brand
Strength
|
|
|
The Most
Popular Website -- Yahoo! Kimo |
| According
to ARO Internet panel research released by local provider
InsightXplorer in Aug. 2003, Yahoo!Kimo is the most
preferred website among TW Internet users and taking the lion
share in all performance metrics. Yahoo!Kimo”¦s reach, stickiness,
and user loyalty far surpass other major portals and vertical
sites. |
| |
ARO Index |
- ARO
index is a new compound indicator InsightXplorer creates
combing a website”¦s metrics from 3 aspects: reach
rate, session* reach share, and duration
per visit. ARO
Index aims to reflect a website”¦s performance with a
more holistic picture instead of looking at reach alone.
|
- The following chart clearly demonstrates the market leadership
of Yahoo!Kimo.
|
|
|
Source
: InsightXplorer ARO Report, Aug. 2003 |
| |
|
|
|
